Radio Industry Overview

Commercial/Public Service - Commercial radio service can be national, local, global or independent and is usually funded by the amount of views or listeners that tune in to their station. Public service are license funded and contain no commercials because of this, an example of a public service radio organisation would be the BBC.  The Station profile is the identity of the station, this means the visual aspects of the station such as their logo, their cross-platform marketing and their scheduling.

Speech-based radio summary- There are multiple genres of radio stations, such as discussion, call-in, news and documentary. Each of these genres use different types of conventions to appeal with the listeners, such as a presenter, contributor, studio or outside broadcasts. A prominent radio organisation example would be the BBC. The identity of the BBC is that its a public service radio station which means its funded by the government and the public with licensees and subscriptions, its purpose depending on the multiple varying radio stations in the BBC, consists of news broadcasts, music, interviews, sports etc. The BBC's cross-platform advertising consists of billboards, posters, celebrity promotion, audio announcements and TV advertisements.

The multiple stations of the BBC consist of multiple radio stations, the audience for these stations are such as radio 1 extra, radio 4 and radio 5. The station radio 1 extra is a speech-based radio station, focusing and specialising urban music,  most of which include interviews with upcoming UK musicians/rappers, allowing them to perform on the station live by doing a freestyle on a chosen beat of the host, whilst also talking about their career and how they begun their love of creating music. The target audience for this station would be for mostly younger listeners interested in urban music. In  Radio 4 broadcasts a wide variety of spoken-word/speech-based programmes including the news, dramas, comedies, science and history. This station would be for those who like to be entertained and thrilled so this could be for any age, young, middle aged and elders can listen to this station and find something they take a liking too. Radio 5 is a radio station that specialises in the live BBC news, phone-ins, interviews and sports commentaries. This station would be for those who are mostly interested in sports so that would be a younger audience mostly however, there are a lot of middle aged people that enjoy sports television as-well.

radio 1 extra logo

radio 4 logo

radio 5 logo

Late night woman's hour

This is a podcast of sorts that airs on BBC radio 4 during the night time. The host Lauren Laverne talks with guests about different topics and has funny conversations. Lauren Laverne is a English radio Dj, model, television presenter, author, singer and comedian. She is 40 years old and her target audience consist of mostly of women of middle ages, this is due to the late time it airs and also because the podcasts usually focus on topics that have to do with women and women rights, this consists of videos on hair, women's activism and social stigmas and struggles with life such as break-ups. The podcasts covers serious topics when it comes to women rights however it be very comedic times with the guests when talking about topics that aren't so serious such as ages, this comedic/light-hearted tone can also be seen mainly in the vibrant colours seen on their main website.