Save the children ad
The visual codes used in the ad consist of the way the girl changed in her apparel and physical state in each shot, the shots represent the days of the year in seconds, this is seen in how it begins with her birthday and ends with her birthday. Furthermore, in each second of shot her appearance changes in some way as she gets more depressed throughout mentally whilst also physically becoming more dirtier and her clothing and hair becoming more distressing. The Audio codes heard throughout the ad are very effective as it gives us subtle quiet tones in the beginning of the ad with happy tones such as a children laughing and a warm-family atmosphere which then progresses to darker tone sounds of screams and explosions which contrasts against the beginning and slowly twists the story, disturbing the viewer making it more impactful mentally, positioning them to actually care as it gives them a glimpse of what their home could be like and what it could turn into such as in the ad, however, near to the end when the viewers realise this is actually happening but instead in Syria, which in turn then makes them realise the irony of the situation and their fear in the possible outbreak of war in their home country and how this is already occurring in Syria and the ads persuades them to help support the cause as if they were supporting their own country in the possible case of a war outbreak.
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