'Save the Children' Advertisement Analysis

I think that this ad is very effective due the imagery of children in danger and also a good use of the common problem in todays society of the threats of terrorism, however this ad is based in London, this is significant as they use this to tell the viewers to ask themselves would they care if it was their children in that nightmare of being in constant fear. They have done this as they feel as if people aren't really realising the problems going on else-were such as the war in Syria and they want people to help and act instead of just brushing it aside due to this not effecting their lives personally. The use of a child's point of view in a apocalyptic setting such as this allows the audience to sympathise easier with this cause knowing that this is whats really happening to other kids elsewhere but the main point was to show that this could be our kids one day and to see it in that light, and so they should help the cause to help our future generations from a world of violence.