Save the children ad
The visual codes used in the ad consist of the way the girl changed in her apparel and physical state in each shot, the shots represent the days of the year in seconds, this is seen in how it begins with her birthday and ends with her birthday. Furthermore, in each second of shot her appearance changes in some way as she gets more depressed throughout mentally whilst also physically becoming more dirtier and her clothing and hair becoming more distressing. The Audio codes heard throughout the ad are very effective as it gives us subtle quiet tones in the beginning of the ad with happy tones such as a children laughing and a warm-family atmosphere which then progresses to darker tone sounds of screams and explosions which contrasts against the beginning and slowly twists the story, disturbing the viewer making it more impactful mentally, positioning them to actually care as it gives them a glimpse of what their home could be like and what it could turn into such as in the ad, however, near to the end when the viewers realise this is actually happening but instead in Syria, which in turn then makes them realise the irony of the situation and their fear in the possible outbreak of war in their home country and how this is already occurring in Syria and the ads persuades them to help support the cause as if they were supporting their own country in the possible case of a war outbreak.
Tuesday, 8 May 2018
Friday, 4 May 2018
Radio Industry Overview
Commercial/Public Service - Commercial radio service can be national, local, global or independent and is usually funded by the amount of views or listeners that tune in to their station. Public service are license funded and contain no commercials because of this, an example of a public service radio organisation would be the BBC. The Station profile is the identity of the station, this means the visual aspects of the station such as their logo, their cross-platform marketing and their scheduling.
Speech-based radio summary- There are multiple genres of radio stations, such as discussion, call-in, news and documentary. Each of these genres use different types of conventions to appeal with the listeners, such as a presenter, contributor, studio or outside broadcasts. A prominent radio organisation example would be the BBC. The identity of the BBC is that its a public service radio station which means its funded by the government and the public with licensees and subscriptions, its purpose depending on the multiple varying radio stations in the BBC, consists of news broadcasts, music, interviews, sports etc. The BBC's cross-platform advertising consists of billboards, posters, celebrity promotion, audio announcements and TV advertisements.
The multiple stations of the BBC consist of multiple radio stations, the audience for these stations are such as radio 1 extra, radio 4 and radio 5. The station radio 1 extra is a speech-based radio station, focusing and specialising urban music, most of which include interviews with upcoming UK musicians/rappers, allowing them to perform on the station live by doing a freestyle on a chosen beat of the host, whilst also talking about their career and how they begun their love of creating music. The target audience for this station would be for mostly younger listeners interested in urban music. In Radio 4 broadcasts a wide variety of spoken-word/speech-based programmes including the news, dramas, comedies, science and history. This station would be for those who like to be entertained and thrilled so this could be for any age, young, middle aged and elders can listen to this station and find something they take a liking too. Radio 5 is a radio station that specialises in the live BBC news, phone-ins, interviews and sports commentaries. This station would be for those who are mostly interested in sports so that would be a younger audience mostly however, there are a lot of middle aged people that enjoy sports television as-well.
Speech-based radio summary- There are multiple genres of radio stations, such as discussion, call-in, news and documentary. Each of these genres use different types of conventions to appeal with the listeners, such as a presenter, contributor, studio or outside broadcasts. A prominent radio organisation example would be the BBC. The identity of the BBC is that its a public service radio station which means its funded by the government and the public with licensees and subscriptions, its purpose depending on the multiple varying radio stations in the BBC, consists of news broadcasts, music, interviews, sports etc. The BBC's cross-platform advertising consists of billboards, posters, celebrity promotion, audio announcements and TV advertisements.
The multiple stations of the BBC consist of multiple radio stations, the audience for these stations are such as radio 1 extra, radio 4 and radio 5. The station radio 1 extra is a speech-based radio station, focusing and specialising urban music, most of which include interviews with upcoming UK musicians/rappers, allowing them to perform on the station live by doing a freestyle on a chosen beat of the host, whilst also talking about their career and how they begun their love of creating music. The target audience for this station would be for mostly younger listeners interested in urban music. In Radio 4 broadcasts a wide variety of spoken-word/speech-based programmes including the news, dramas, comedies, science and history. This station would be for those who like to be entertained and thrilled so this could be for any age, young, middle aged and elders can listen to this station and find something they take a liking too. Radio 5 is a radio station that specialises in the live BBC news, phone-ins, interviews and sports commentaries. This station would be for those who are mostly interested in sports so that would be a younger audience mostly however, there are a lot of middle aged people that enjoy sports television as-well.
radio 1 extra logo
radio 4 logo
radio 5 logo
Late night woman's hour
This is a podcast of sorts that airs on BBC radio 4 during the night time. The host Lauren Laverne talks with guests about different topics and has funny conversations. Lauren Laverne is a English radio Dj, model, television presenter, author, singer and comedian. She is 40 years old and her target audience consist of mostly of women of middle ages, this is due to the late time it airs and also because the podcasts usually focus on topics that have to do with women and women rights, this consists of videos on hair, women's activism and social stigmas and struggles with life such as break-ups. The podcasts covers serious topics when it comes to women rights however it be very comedic times with the guests when talking about topics that aren't so serious such as ages, this comedic/light-hearted tone can also be seen mainly in the vibrant colours seen on their main website.
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