Straight Outta Compton Marketing Campaign Analysis

The movie 'Straight Outta Compton' can be seen as a independent movie despite the huge following and fan base behind the story of the film. The age demographic would be teens and adults due to the history and following of the rap group of N.W.A and each individual artist/actor, also gender would be any who are interested in old school hip hop and the culture of music and pop in general. The budget of the film was only 50 million, much lower then most films which is why i decided to label it as independent. Genres that can be associated with this film can be music, history, crime, drama and  biography. The plot of the film is about a new rap group N.W.A who create there first studio album, 'Straight Outta Compton', this album then creates controversy with its brutally honest depiction of life in Southern Los Angeles. The films characters consist of Jerry heller(Paul Giamatti), the groups manager and as for the group themselves, it consists of Ice Cube (O'Shea Jackson Jr), Dr. Dre(Corey Hawkins), Eazy-E(Jason Mitchell), DJ Yella(Neil Brown Jr), MC Ren(Aldis Hodge), we follow these characters through the music industry, acquiring fame, fortune and how they now hold significant place in the history of music. From the characters you can see the film consists of well known and respected actors which could bring an audience in themselves as well as the films story/plot. The film is set in 1988 which could also appeal to an audience that appeals to vintage visual aesthetics.

Video game franchise analysis

For my assignment i have chose to research the 'Uncharted' game series. 

Uncharted is a action-adventure, third-person, shooter, platform video game series developed by Naughty Dog and published by sony interactive Entertainment, exclusive to playstation consoles.

The series follows protagonist Nathan "Nate" Drake (portrayed by Nolan North through voice and motion capture) a charismatic yet obsessive treasure hunter who journeys across the world to uncover various historical mysteries. The main series began with Uncharted: Drake's Fortune released on the PlayStation 3 in 2007, followed by its sequels Uncharted 2: Among Thieves (2009), Uncharted 3: Drake's Deception (2011), with the final installment Uncharted 4: A Thief's End released on the PlayStation 4 in 2016. A prequel, Uncharted: Golden Abyss, was released for Sony's PlayStation Vita handheld system in 2011, followed by the card game spin-off Uncharted: Fight for Fortune in 2012. A standalone expansion to the series, Uncharted: The Lost Legacy, was released in 2017, with Chloe Frazer as the game's playable protagonist.

Film Industry & Trailer Analysis

For my "Mainstream" high concept film, i have decide to use the recently released marvel superhero film 'Black Panther. This film is a clear example of a mainstream film as the audience behind this certain film is huge, this is due to all the popularity of the film across media due to this film being focused one of the first ever black superheroes to ever be created. This was seen as a huge milestone in the black community as it represents equal rights, so when this movie was due to be released it caused a lot of anticipation in seeing this live action film starring a majority black cast, the same goes for the narrative as the film is set in Africa where there is a hidden country called 'Wakanda' who are far more technologically advanced then the rest of the world and a warrior/king named 'Black Panther' protects the country, this idea is interesting in itself and visually appealing however this can empower the black community and intrigue them to watch the film. Furthermore, the marvel cinematic universe in general has amassed a huge following since the the comics which brings the biggest audience and fan base to the film. The genre of this film can be described as an action/sci-fi film, these genres are one of the most popular as these genres mostly relate to being interesting and entertaining, rather then boring. The film had a large budget of 200 million dollars and had a cast of popular, recognisable stars within its cast, such as: Chadwick Boseman, Michael B. Jordan, Lupita Nyong'o, Martin Freeman, Angela Bassett, Forest Whitaker and Andy Serkis just to name a few.

For my Independent film i have chosen is the love drama 'The Shape Of Water', this film has decent average sized audience, it stars a mute woman played by the well known actress Sally Hawkins and other actors/actresses such as Doug Jones(her Amphibian love interest), Michael Shannon, Octavia Spencer, Richard Jenkins and many more. The film was Directed by the renowned Guillermo Del Toro. This Director has produced many cult classics of films that bring off a dark, dramatic tone. Films such as Pans Labyrinth, Devils Backbone, Cronos, Mimic and Crimson peak has gained this director a fan base due to his unique and peculiar almost-horror based films that manage to be emotional and impactful whilst still being frightening. Del Toro has also produced more mainstream projects such as pacific rim, hobbit series, blade series and Hell boy series, all of which are more action films then horror. The narrative of the film follows the mute woman who is a janitor/cleaner at a lab and one day the scientists bring an amphibian humanoid sea creature and over time the mute women begins to fall in love with the creature, this is a clear indication of a romance/drama film as love is struck between these two. The film also seems to be set in the early 60's which could appeal to an audience who visually appeals to vintage aesthetics and even history of an insight of life during the Cold War. The film grossed 92.3 million dollars, which is much less then a high budget marvel film however amongst del toros most popular films, this one excelled and grossed the most, showing that it was popular.