For the first image, i have used my Air Force 1's. This shoe was a good choice for the photo as it shows that our trainers are versatile due to the trainers heavy look to show protection but also comfort. Additionally, the white colour of the shoe also shows our brand can produce appealing trainers which proves they are street/casual wear and performance enhancing shoes rather then a shoe just optimized for performance. To promote this shoe i turned my photo into a png photo file using the Photoshop pen tool to cut out just the shoe itself and delete the background, however i havnt done this as accurate as possible as you may see white around the shoes in the final product, this is due to my limited skills in Photoshop and this tells me that i should improve. With the png photo of the shoe i then places it into PowerPoint where i places it over a black background with three png photos of a red, green and yellow paint stroke i obtained off google images, this was to make the shoes seem more appealing against the black background i set. I then obtained a png photo of a football and placed it next to the shoe, i decided to use one shoe from a side view angle as i feel this would best suit my layout of making it seem as if the shoe is kicking the ball and it also shows the key features of the 'tick' on the side of the shoe, showing our product to be ascetically appealing aswell as performance enhancing. I then placed our logo at the top in white colour to make it contrast with the black background, i also did the same with our slogan but instead placed it at the bottom right from inspiration off Nike ads.
For my second image, i used my 'Vans Old Skools'. For this photo i utilized a shoe known for its comfortable wear and how versatile it is. This is so the audience can really relate this to our companies desires to achieve the most functional trainer that can be used for any activity the wearer wishes. Furthermore, this design is more suited toward people who are more interested in street/casual wear, although they still wish to have a shoe suited for any activity. For this design i again turned my image of the shoe into a png photo and place it onto the PowerPoint slide where i set the background as a photo of New York city that i obtained from google images, which i turned grayscale. This is to achieve one monochrome design. The photo of new York city as the background was used to convince the audience into relating this certain shoe to a street/casual wear which would be associated with 'city life'. Following the theme i used a white paint stroke; sticking to the monochrome design, to help make the black shoe stand out as the background itself has a natural gradient where the city scape at the bottom has a dark tone and gets lighter as you see the sky. I used this to my advantage and place the shoe amongst the city scape at the bottom with the slogan beside it in black font to match with the shoe against the white paint stroke. I then used black font for the logo and placed it in the top left of the poster as i thought the light grey of the sky would help contrast against the black logo to make it stand out more to the audience. I decided to use one shoe for this design from a side/top angle to give the audience a good scope of the shoe to show the casual design of the shoe and along with the city scape background show the durable streetwear aspect of them aswell.
Lastly, for my third photo I have used my Jordan 13. I used this trainer to represent our brand as i feel as if this shoe can be suited for those who wish for a more performance aspect rather then street/casual wear. This is to cater to all our costumers so we fit every desire and therefore sell more of our product. The 3m reflective material around the the shoe is strictly used for functionality, this is because i wanted to bring attention to the design as this will help with athletes such as runners who wish to run at night or even just everyday wear at night, the reflective material will make you more aware to any passing vehicles increasing user safety which is what our brand wishes to achieve. To produce this image i again turned my photo of the shoes into a png file using the same method with the first shoe, i then followed the same theme and used a blue png paint stroke off google images to place behind the shoe, this is because it stands out on the white background and makes it eye-catching to audiences, following the same precept i increased the saturation on the shoe image to make the blue more prominent to again make it stand out more and blend better with the blue paint stroke. I then took a png photo of a basketball from google and places it beside the shoe to indicate to the audience its functionality in the sport. I placed our logo at the bottom to demonstrate a different design, however, i changed our logo and slogan black to contrast with the white background. I then placed our slogan across the top rather then the usual words being under each other. I decided to use both shoes for this design as i feel these were my most appealing shoes which is why i used them to show this is what our brand provides the consumers, also i used the top side view once again to show the full scope of the shoe to really present the consumers ascetically pleasing design.
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