Tide print advert analysis

Analysis

The layout and design of the of the print advertisement includes a main image of a woman with the Tide product along with secondary images of women with machine mashings and washing clothes which is the first thing the viewers will see and relate the product to, along with a bold and red masthead/title, which is bright red and catches the viewers attention.  Their is also clear repetition of buzz words such as the brand name Tide along with multiple slogans and tagline, this stands out and helps the viewers remember the product, especially if its catchy.

Introduced In 1946. Tide was first introduced in the United states. They gave customers a free detergent with a washing machine. It was the number one product in its core supermarket. After the war many people wanted to rebuild and start looking forward to a brighter future by moving on from the war. New Technology- Proliferation to technology happened which is an advancement to things, but at that time it was mainly a advancement to technology. When things like advertisements happened it was mainly targeted to the upper and middle class and who were white seeing as they had the most money back then.

Women in this poster are represented mainly as an house wife seeing as she's wearing a pin up top, and her hair and clothes are what house wives usually wore back then. Her red lipstick signifies a multiple of things, it could signify love, it could even denote a sexual vibe which is all aimed at the product tide. The women is hugging the product tide and her eyes are fluctuated on the product as well which symbolises her love and need for tide, but they go off which denotes the idea that she dreaming about the product. The word ‘Tide’ is used to represent the washing away of all the bad germs from not only the clothes but from after the war and after all the horrible things that happened in it. 

The representation of gender that are being shown in this poster are of women and how they are represented and signified as house wife's. They have used this stereotype by dressing her in clothes that society would normally associate with women being housewife's. Back in the 50’s women who shown that much skin would be seen as a bit of a tart, and the bright red lipstick that she is wearing would also signify that representation. With women seeing this poster and the product ‘Tide’ they would inspire to be represented like that and how confident this women is on doing that advertisement.

The mode of address In this poster is that its clean and that it gets the jobs done, this is done by the repetition of words like ‘Clean’ and ‘White’. The use of the secondary picture of the woman with the washing machine represents the cleanliness of the product. The women in this poster is not only targeting this product to other women but to men as well, seeing as if men saw this in the 50’s they would want their wife to be like that as well so its targeted at them to buy it as well.

Gerbner

Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television.

Barthes

The semantic code refers to any element in a text that suggests a particular or additional meaning by way of connotation which the story suggests.