300 word culture magazine

The newly come up rapper 'Kaspa', hits the charts with his new single 'Garden'. Kaspa's rise to hip-hop fame is no surprise. His ascent up the charts proves sing-rap has found its rightful place once again with its recent popularity. The song is still gaining views and streams rapidly but as of now it has already reached 10 million views on YouTube, 15 million streams on Spotify, 12 million on iTunes and has made it on the billboard hot 100 at number 5 only within two weeks of being released. The man behind the music 'Kieran Barnett' was born in London, England in 2001 and the lyrics used within his music stems from his past experiences from growing up within the sometimes violent and hectic environment of Croydon as-well as previous relationships.

In our featured interview with Kaspa, we asked how he went about on creating his unique sing-rap style and how he felt when seeing react the overwhelmingly positive response from fans worldwide, he told us - “Most aspiring artists nowadays must create their own style and identity to blow up in this industry instead of following the trends” says Kaspa, whose particular style of sing-rap has become most popular and synonymous with teenagers and young adults both male and female. “And I always say, ‘Just have fun with it, don't be a try hard” This is to be expected from the 17 year-old singer, rapper and songwriter, born Kieran Barnett, who unexpectedly stepped into the spotlight this year.  His current hit 'Garden' is described to be make listeners feel emotional but relaxed. The song is about a souring relationship that Kaspa had within his life: "Rockstar lifestyle, might just die tonight, If I was down and had nobody, would you sacrifice?"

Aside  from its emotional lyricism, the songs meaning rests in its personal connection to the audience, as the lost relationship he describes in the song relates to many of the listeners and they prefer the relaxed tones of his music. Kaspa is currently on tour in Europe and his opening show will take place within London, UK. He is also working on new material for his follow-up single or album. His new music will reflect the times when he had fun in life, because he feels he should attempt to appeal to a different side of the listeners emotions. "I have more clarity,” he says. “I feel to explain the good times in life with friends and past girlfriends". "I feel I have to be clearer and tackle new things straight on instead of pushing them away."

 

Tide print advert analysis

Analysis

The layout and design of the of the print advertisement includes a main image of a woman with the Tide product along with secondary images of women with machine mashings and washing clothes which is the first thing the viewers will see and relate the product to, along with a bold and red masthead/title, which is bright red and catches the viewers attention.  Their is also clear repetition of buzz words such as the brand name Tide along with multiple slogans and tagline, this stands out and helps the viewers remember the product, especially if its catchy.

Introduced In 1946. Tide was first introduced in the United states. They gave customers a free detergent with a washing machine. It was the number one product in its core supermarket. After the war many people wanted to rebuild and start looking forward to a brighter future by moving on from the war. New Technology- Proliferation to technology happened which is an advancement to things, but at that time it was mainly a advancement to technology. When things like advertisements happened it was mainly targeted to the upper and middle class and who were white seeing as they had the most money back then.

Women in this poster are represented mainly as an house wife seeing as she's wearing a pin up top, and her hair and clothes are what house wives usually wore back then. Her red lipstick signifies a multiple of things, it could signify love, it could even denote a sexual vibe which is all aimed at the product tide. The women is hugging the product tide and her eyes are fluctuated on the product as well which symbolises her love and need for tide, but they go off which denotes the idea that she dreaming about the product. The word ‘Tide’ is used to represent the washing away of all the bad germs from not only the clothes but from after the war and after all the horrible things that happened in it. 

The representation of gender that are being shown in this poster are of women and how they are represented and signified as house wife's. They have used this stereotype by dressing her in clothes that society would normally associate with women being housewife's. Back in the 50’s women who shown that much skin would be seen as a bit of a tart, and the bright red lipstick that she is wearing would also signify that representation. With women seeing this poster and the product ‘Tide’ they would inspire to be represented like that and how confident this women is on doing that advertisement.

The mode of address In this poster is that its clean and that it gets the jobs done, this is done by the repetition of words like ‘Clean’ and ‘White’. The use of the secondary picture of the woman with the washing machine represents the cleanliness of the product. The women in this poster is not only targeting this product to other women but to men as well, seeing as if men saw this in the 50’s they would want their wife to be like that as well so its targeted at them to buy it as well.

Gerbner

Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television.

Barthes

The semantic code refers to any element in a text that suggests a particular or additional meaning by way of connotation which the story suggests.